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Market Research : A Guide to Planning, Methodology and Evaluation

Winning Marketing Strategies

Focused Interview : A Manual of Problems and Procedures

Creating Powerful Brands in Consumer, Service and Industrial Markets (Cim Professional)

Meeting of the Minds : Creating the Market-Based Enterprise

American Generations : Who They Are, How They Live, What They Think (2nd Ed)

Economics and Consumer Behavior

Look Before You Leap : Market Research Made Easy (Self Counsel Business)

Marketing Research: An Applied Orientation

Consumer Behavior (The Dryden Press Series in Marketing)

Focus Group Research Handbook

Developing International Markets : Shaping Your Global Presence (Psi Successful Business Library)

New Retail Power and Muscle : Remarkable weapon to win the war at the point of sale, beyond clicks-and-mortar

Why People Buy

Selling to a Segmented Market : The Lifestyle Approach

Discrete Choice Theory of Product Differentiation

Marketing Research

The American Marketplace : Demographics and Spending Patterns (American Marketplace, 4th Ed)

Seeking Customers (The Harvard Business Review Book)

Market Research Matters: Tools and Techniques for Aligning Your Business


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